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Friday, July 1, 2011

Social Marketing brand ranking

I believe that the 5 best advertised brands in the Dominican Republic's social environment are the following:

Presidente has a great advertising campain ranging from billboards to twitter messages. Presidente uses the main social media sites like facebook, twitter, and youtube; as well as owning a really nice and interactive webpage. Presidente is one of those brands that has thousands of followers on twitter.

Orange is another company that uses social media in order to advertise it's new offers, specials, calling plans, and cellphones. Orange also uses social media and online ads in order to advertise for any upcoming events they are sponsoring like concerts or shows.

Tricom is another brand that has managed to use social media as a tool in order to improve their customer support services, another way for customers to communicate with their providers. Their twitter name is @tricomresuelve, which i find to be somewhat funny.

Claro RD furthers its customer support and replies almost instantly and fixes problems reported on social media sites. The Claro RD twitter is filled with people mostly grateful for having their connection problems fixed, and claro replies them. Claro has 17 thousand followers on Twitter.

Our university, UNIBE, uses social media sites in order to provide actualized information, events, promotions, parties, and anything regarding the student body or professors. they also provide important news information that might interest the young population and the general dominican public, they have over 2000 followers on twitter.

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